Google Webmaster Tools
A common question we receive from our customer’s is ‘How do I improve my Google search results?’. While there’s no easy answer, there are many opinions on SEO best practices. It’s easy to become lost in the various “do’s and don’ts”, and myths of Search Engine Optimisation practices (SEO), but as usual it’s best to head straight to the source for information and one of the most useful tools for managing your website(s) is provided by Google themselves, with their free “Webmaster Tools” suite.
All that’s needed is a Google account, and to add and verify all websites you own and wish to monitor. From fine-tuning your robots.txt file, used for managing how Google’s robots crawl your website, to analysing your search term keywords and managing your sitelinks – Webmaster Tools is a handy first port of call, especially before extending to other Google services such as Analytics, and Adsense.
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