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We’ve been keeping an keen eye on search developments this year, monitoring SEO performance and search and feature results across all the big names and the search game is definitely heating up each month. Although the initial novelty of Microsoft’s Bing search engine has worn of slightly, they’ve shown quite a commitment to making big moves with various partnerships and data center expansions.
Matt Cutts Talks Communication Strategy
One thing that Google is pretty good at is providing resources for webmasters to learn from. The regular videos from Matt Cutts in which he answers user-submitted questions are no different. It just happens to be this very topic that is addressed in the latest YouTube upload.
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Just as Microsoft was gaining ground with press and reception for their Bing search engine, various pro-Microsoft skewed search results are being uncovered. Not really a surprising move by Microsoft, and given their longtime feud with Apple and the recent cut-throat laptop wars, Microsoft appear to be censoring Bing’s search results.
Searching for most phrases with anything anti-Microsoft or involving competitors such as Apple, will turn up some interesting results. Just yesterday searching for “is Microsoft Evil?” returned nothing but anti-Google links, but this has now been adjusted. Try a few search combinations like “why are Macs so awesome?” or “why are iPod’s the best?” and you will be quickly shot down with results telling you Macs are expensive, unreliable, poor for gaming, or youtube links for putting your ipod in the microwave, or why Zune’s are so much better!
Boy we’ve come along way from here! Not the most mature move for a new search engine trying to gain trust out there. Monitor Bing for yourself using this site which will let you search both Google and Bing simultaneously.
Microsoft announced yesterday that their Bing search engine arm would partner with Yahoo! creating a joint strike force against the almighty Google in the online search and advertising arena. Combined they will total 30% of the search market, which is still less than half of Google’s market share, but when you can’t beat them alone – you might as well join together and pray..
Domain squatters have already beaten MS & Yahoo! to the punch for YaBing! and most variations, howeverTechflash.com outlines some further info on what the partnership actually entails. Including a lengthy 10 minute audio interview with MS CEO Steve Balmer and Yahoo! CEO Carol Bartz.
Miscrosoft’s new search engine Bing has generated another successive week of healthy buzz, with usage in Australia leading the way. The numbers creating all the buzz come from online metrics firm ComScore.
According to ComScore “Bing continued to increase its position” throughout the week of June 8 with usage interest mainly coming from Australia, with India and China not far behind.
It does look like the service has successfully passed the tentative launch stage and decent numbers of users are giving it a try. Good news for Microsoft you might say as the search market (ie. Google), has been one of the bigger mistakes made by the boys at Redmond.
Only time will tell and of course the quality of Bing’s search algorithm, if search leader Google should be worrying about any market shifts out there. As always though, extra competition is always a good thing and testing the variety of a few search results on both services might lead to some interesting results! Give it a try here: Bing
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